Lead the change
‘It is not the strongest of the species that survives. Nor the most intelligent. It is the one most adaptable to change.’ We believe that change has become the defining characteristic of today’s business environment. And that the brands that thrive are those best adapted to manage, capture and leverage change in the world around them.
“You have to lead the change, if you don’t want to be led by change.”
Publicis founder, Marcel Bleustein-Blanchet
In this world of accelerated change, the future of a brand and business cannot be predicted precisely, but it can be imagined. Today’s brands compete with new technologies, empowered consumers, shifting public attitudes, and new companies disrupting and redefining entire categories. Now, more than ever, managing change and uncertainty is a pre-requisite of survival and success.
Our purpose is to create leading strategies and powerful ideas that allow our clients’ brands to become unique, irreplaceable, in control. Ideas and strategies that allow them to be the leaders they want and need to be, to Lead the Change.
The Publicis Drugstore is an innovation workspace that bridges the gulf between big brands and tech start-ups.
Housed within The Trampery’s Old Street HQ, The Drugstore helps early-stage companies and established players forge collaborations that bring radical innovations to market.
Alongside co-working space, the Drawing Room Members Club and event spaces, it provides a suite of relationship-building products and services – from coding classes and ‘meet the maker’ workshops, to supper clubs, hackdays and managed incubator programmes. To this end all five constituent companies at Publicis UK have recourse to the Drugstore.
The Drugstore is our newly opened innovation facility in the heart of the East London Tech Cluster. Here we foster relationships between tomorrow’s Changemakers in the start up community and the innovation and R&D teams of our clients. These relationships ensure we’re always abreast of what’s next on the horizon and how to best continue leading change.