‘Worlds Apart’ is a social experiment aimed at getting people to focus on the things that unite us rather than divide us. At its heart is a thought-provoking film for Heineken® that, in an increasingly divided world, we hoped would spark a conversation or two about openness.
The campaign features real people. It puts together two total strangers, meeting for the first time and divided by their beliefs. What happens when you bring together a feminist, and an anti-feminist? Or a climate change activist with someone who thinks the whole idea is “piffle”? Heineken® and Publicis set out to prove that when you see past the labels, even the most divided groups can come together to find common ground.
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