No More Excuses

Publicis London and Poke worked together to create personalised content at mass to transform the way people enjoy UEFA Champions League.

Our challenge was to motivate the Heineken audience to enjoy mid-week UEFA Champions League matches with their friends (with a Heineken in hand of course).

Getting a football fan’s attention isn’t easy. So, using Jose Mourinho, we launched a rallying cry globally with one clear call to arms: No more excuses!

We created a virtual version of ‘The Special One’, a chatbot that let fans interact one-on-one with Jose and create witty, excuse-busting responses to send to their friends.

Over 1,000 tailor-made videos were aired programmatically in more than 90 countries to ensure no-one missed a match.