Those Few People

NESCAFÉ Gold believes all meaningful connections are rare, precious and worth saving, because they truly enrich our lives. ‘Those Few People’ aims to drive home the message that we’ll each meet around 80,000 people in our lifetime but only a few will be really special to us. We don’t often get a chance to make that many truly meaningful connections, so the ones we do manage to establish are worth making an effort for and holding onto.