HEINEKEN appoints Publicis UK to global digital agency roster for Heineken® brand

HEINEKEN has added Publicis UK to its global digital agency roster. The account was awarded to Publicis UK in partnership with Publicis Milan. The latter is already engaged in the above-the-line channels for the brand, and has won multiple industry awards for numerous Heineken® global campaigns. The appointment is effective immediately.

The Heineken® brand team will work with Publicis UK on digital campaigns for the brand’s Formula 1 and UEFA Champions League sponsorship platforms, as well as innovation and Enjoy Heineken® Responsibly programs. Heineken® is the world’s most international premium beer brand, and is available in 192 countries and territories globally.

Gianluca Di Tondo, Senior Director Global Heineken® Brand at HEINEKEN, said; “Publicis Milan has been a trusted partner over a number of years, and we are looking forward to working with their digital colleagues. The Heineken® brand has a number of global platforms that have digital at their core. Our challenge, along with Publicis UK, is to become part of our consumers’ digital lives. Together, we will find smart and creative ways for them to invite us to join their online conversations.

Guy Wieynk, CEO, Publicis UK & Western Europe said: “We are delighted to be working with a truly global brand like Heineken®. With sponsorship properties like Formula 1 and UEFA Champions League, this represents another fantastic opportunity to combine the talent in our UK office with other specialists in our Publicis Communications network. This interconnected team allows us to handpick the best teams to create truly engaging digital experiences for the Heineken® brand.”