POKE, Publicis London, and Publicis Italy win big at 2018 IPA Effectiveness Awards
At last night’s 2018 IPA Effectiveness Awards, Publicis London, POKE, and Publicis Italy won three awards – The Tim Broadbent Prize for Best International, Best Multi-Market, Silver – for our Heineken UCL Sponsorship work; UEFA Champions League; The Prep Talk; No More Excuses. The game changing Heineken work delivered YOY volume growth in UCL markets of 13.7% and increased global brand penetration by 5%.
Seventy papers were entered into this year’s Awards and were evaluated by an esteemed panel of client and industry judges led by Chair of Judges, ITV CEO Dame Carolyn McCall, Convenor of Judges Neil Godber and Deputy Convenor Sue Unerman.
The 2018 IPA Effectiveness Awards are the world’s most rigorous and prestigious Awards scheme with entrants having to prove the payback of their communications activity.