Back The Bars

Capabilities showcased

  • Brand Communication

A global initiative to help bars stay afloat during the COVID-19 pandemic.

Along with our colleagues in Brazil and Italy, we launched a campaign across 20 global markets encouraging people to buy a beer now to drink later in a bar.

The project, supported by an ad campaign, enabled people to buy a beer online which they could drink later at their favourite bar, with Heineken matching each purchase with a donation.


€10 million

was raised


bars given support across 20 markets

Interested in working together?