Make Good Things Happen
- Brand Communication
A new brand platform aimed at inspiring the public to imagine a better way of making, eating and cooking food by seeing the world through the eyes of children.
Morrisons were the fastest growing supermarket during Covid, but even more importantly, were recognised as the #2 brand for positive impact in the UK. With this increased emphasis on service and community, we’ve worked with them to develop a new brand platform ‘Make Good Things Happen’.
The platform launches with a campaign aimed at inspiring the public to imagine a better way of making, eating and cooking food by seeing the world through the eyes of children. It will run across all channels from TV to in-store, with executions across the whole customer experience and commerce journey.
“Our new brand platform aims to help support the nation’s journey to improve the way it produces, purchases, cooks and eats food to help ‘Make Good Things Happen’ for the next generation.”
Alex Rogerson, Marketing Communications Director at Morrisons
The second outing of Morrisons’ new brand platform comes in the form of the brilliant Good To Grow Initiative. Encouraging every schoolkid to get elbows deep in understanding how the food they eat is grown and made. The activity shows how Morrisons are slipping on their green and yellow wellies and walking the walk to Make Good Things Happen for everyone.
Morrisons introduces Farmer Christmas to the nation with the launch of this year’s Christmas advert, which follows two young friends discovering the other hero of Christmas. The TV ad tells a tale about Farmer Christmas who works “all year too” in order to deliver a delicious Christmas feast to tables all over the country, paying tribute to the helpers and heroes who make Christmas happen.
Interested in working together?