Publicis•Poke

P&O Ferries

The Sea is Calling

Teams involved

  • Brand Communications

Helping everyone break-free from the restrictions of travel, when the time comes.

Tapping into the current mood and mindset of the nation, the longing for escape, we’re positioning P&O Ferries as a desirable liberating force, here to help everyone break-free from the restrictions of travel, when the time comes.

This film is a creative teaser across social ahead of a larger campaign launch later this year. Keep your eyes peeled!

In the press

adweek.com

If You’re Desperate for a Vacation, You’ll Find This Ad Painfully Relatable

marketingweek.com

Fast, convenient, flexible: P&O repositions as the ‘safer’ alternative to air travel

campaignlive.co.uk

P&O Ferries is repositioning itself with the "To the sea" brand platform, which sets out a vision for travel in a post-pandemic world.

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