The Wembley Cup
- Brand Experience
- Brand Communication
Reimagining football for the YouTube generation.
We partnered EE with YouTube influencers, leaders of the FIFA gaming community, and built a branded programme - "The Wembley Cup”.
The innovative format was carefully formulated to maximise drama and entertainment value in this script-less, ego-intensive environment and the results push the volume and quality of engagement to new heights, clearly resonating with the tricky-to-reach market.
Four seasons in, The EE Wembley Cup is a content series following teams of YouTubers as they build their squads, compete in challenges, win footballing legends and meet for a live final at Wembley Stadium.
views over the last 4 seasons
average views for the live streaming final
uplift in brand consideration & first choice purchase intent
of all activity is organic
tickets sold over the last 3 finals
Interested in working together?