EE

BAFTA Sponsorship Activation

Teams involved

  • Brand Experience

The world’s first 5G-enabled AI influencer, bringing fashion-loving BAFTA fans, closer to the red carpet.

On BAFTA night with the average outfit costing £12,000, red carpet fashion is unattainable for most. So we transformed digital supermodel Shudu into the world’s first 5G-powered AI stylist.

Leveraging real-time capabilities and machine learning we analysed stars’ garments and searched thousands of retailers to serve fans affordable matches that they could purchase within minutes.

Results

Over 100k

shopped the look live on the night

111

days worth of chat

£400k

of affordable fashion sales

13m

Fan reach

27%

overall BAFTA mentions referenced EE

93%

share of voice of amongst event sponsors

Interested in working together?